2015 CLIO KEY ART AWARDS - GRAND KEY ART
THEATRICAL SOCIAL MEDIA
W3 AWARDS - 2015 GOLD AWARD WINNER
GENERAL WEBSITE CATEGORIES - MOVIE AND FILM
W3 AWARDS - 2015 SILVER AWARD
SOCIAL CONTENT & MARKETING - PROMOTIONS AND CONTESTS
2015 AMERICAN ADVERTISING AWARDS, LOS ANGELES - SILVER
DIGITAL ADVERTISING, MICROSITE
2015 AMERICAN ADVERTISING AWARDS, LOS ANGELES - SILVER
DIGITAL ADVERTISING, SOCIAL MEDIA CAMPAIGN
SOCIAL CAMPAIGN
Our amazing team created a breakthrough social media campaign and contest on LinkedIn for Taken 3, leveraging Liam Neeson’s trademark “Particular Set of Skills” speech to offer the winner a video endorsement for their LinkedIn skills. Taken 3 opened with the biggest box office of the franchise and Variety.com cited the LinkedIn campaign as one of the reasons why.
Our amazing team created a breakthrough social media campaign and contest on LinkedIn for Taken 3, leveraging Liam Neeson’s trademark “Particular Set of Skills” speech to offer the winner a video endorsement for their LinkedIn skills. Taken 3 opened with the biggest box office of the franchise and Variety.com cited the LinkedIn campaign as one of the reasons why.
ANNOUNCE VIDEO
We wrote, directed, and edited multiple videos of Liam Neeson in character as Bryan Mills. This included an announcement video to promote the contest, snackable videos for social media, and the LinkedIn winner’s profile video.
CONTEST WINNER VIDEO
LINKED-IN PROFILE
We created a LinkedIn ecosphere for the contest to live and to promote the movie, including a Showcase brand page for the film and a fake profile page for Liam Neeson’s character. LinkedIn has only ever allowed one other such profile page - Santa Claus.
ILLUSTRATED INFOGRAPHICS
Then we promoted the “Particular Set of Skills” Taken 3 contest across owned & earned social media and supplemented it with a PR push from Fox & Trailer Park with infographics detailing the exploits of Bryan Mills across the entire franchise.
OFFICIAL WEBSITE
We also created a great-looking and dynamically responsive website that offered tons of backstory along with ticketing.
The website was so successful and popular that Fox continued to host the site well past Taken 3's theatrical and home entertainment campaign's. It remained live for five years after the release of the film.
