The sequel to 2k's breakout hit 'Borderlands' set in a post apocalyptic world featured four unique and deadly characters, and the crazy but lovable suicidal vault raider—this became the foundation for our campaign. Print, out of home, and social—this campaign covered it all and then some.
![](https://cdn.myportfolio.com/97a566cf1a5d4757f68eee88897b7b0d/0d2ff449-44bb-4f8c-9a15-35670108c3c4_rw_600.jpg?h=0f52f79314e7e287dd577bbc335dc143)
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![](https://cdn.myportfolio.com/97a566cf1a5d4757f68eee88897b7b0d/1a012e9d-7b09-4dae-b657-4333f8b51794_rw_600.jpg?h=8da1802654ffb34f85ca9f825bce4639)
![](https://cdn.myportfolio.com/97a566cf1a5d4757f68eee88897b7b0d/05898db9-ca4a-4ff3-8365-c9fb8cb7986e_rw_600.jpg?h=3bfad22c332d1f32217cd285be8b78ac)
![](https://cdn.myportfolio.com/97a566cf1a5d4757f68eee88897b7b0d/3b955795-bece-433e-8907-8ab79054edb9_rw_600.jpg?h=c12ef4f8055da02cada1c0a4329cfb2c)
Social media and shareable content. I illustrated.
![](https://cdn.myportfolio.com/97a566cf1a5d4757f68eee88897b7b0d/9bba29cb-d6ca-4daa-8128-aa7e5a57fcc6_rw_1200.jpg?h=e3f493f76c1f20dbda04cc7f4859bd91)
![](https://cdn.myportfolio.com/97a566cf1a5d4757f68eee88897b7b0d/cfabd1b2-9c95-46db-bc71-90b7e63721b6_rw_1200.jpg?h=8dfda6a829858e243e3060903e436020)
![](https://cdn.myportfolio.com/97a566cf1a5d4757f68eee88897b7b0d/73d09d84-02aa-4faa-a5bc-a8f540aa97a4_rw_1200.jpg?h=48753a22e3c2f2987fad0d64c3551d39)
![](https://cdn.myportfolio.com/97a566cf1a5d4757f68eee88897b7b0d/ac368e18-aa45-4350-b1a1-63964c0b1664_rw_1200.jpg?h=71b242632947992c4b2469bf99407a4e)
![](https://cdn.myportfolio.com/97a566cf1a5d4757f68eee88897b7b0d/e4c62b8b-2d2c-4c4c-949e-6d78271208ba_rw_1200.jpg?h=ea60190df3c1941a680c57fd4fbb2670)
Key art comps
![](https://cdn.myportfolio.com/97a566cf1a5d4757f68eee88897b7b0d/3ece43d5-201a-4b38-9ccf-04bf6c8b4606_rw_1200.jpg?h=650d3b00bbc236b1af1b530180db1e49)
![](https://cdn.myportfolio.com/97a566cf1a5d4757f68eee88897b7b0d/91e20492-548f-453f-bf42-46fa7d4449c4_rw_1200.jpg?h=0f00eba523807081bb95398863969c72)
![](https://cdn.myportfolio.com/97a566cf1a5d4757f68eee88897b7b0d/86a46d44-6cad-444f-aaa5-efe956e32d01_rw_1200.jpg?h=f90a07fad5a9cefc789545408503799f)
![](https://cdn.myportfolio.com/97a566cf1a5d4757f68eee88897b7b0d/cdfea3e6-a0f6-4d0e-b2ce-8e2e2c2d46a2_rw_1200.jpg?h=19c3040affda3f39de1ff9749a7d8b3e)
![](https://cdn.myportfolio.com/97a566cf1a5d4757f68eee88897b7b0d/6bbdf9a3-078a-4bec-8359-a300599fd5c3_rw_1200.jpg?h=ae6e2086d455a43a580835bc659403b2)
![](https://cdn.myportfolio.com/97a566cf1a5d4757f68eee88897b7b0d/96cd5774-b3e7-405a-adfd-b6aa11fbaf93_rw_1200.jpg?h=7fe94b77016c729cdcad79912d50892e)
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Character Posters
![](https://cdn.myportfolio.com/97a566cf1a5d4757f68eee88897b7b0d/34c824c6-ccbd-4544-88ac-5f767db1282e_rw_600.jpg?h=5504c1b5443c6214aea801478bc96c30)
![](https://cdn.myportfolio.com/97a566cf1a5d4757f68eee88897b7b0d/8b2ed358-8e8f-482d-ae01-daecde23e02a_rw_600.jpg?h=5dc9a178095569f29e9c36062d32d926)
![](https://cdn.myportfolio.com/97a566cf1a5d4757f68eee88897b7b0d/b5913bd9-3bcd-4cc2-b8a2-d422466a41a0_rw_600.jpg?h=92747cc9e35b413cae2a9761efcc45ff)
![](https://cdn.myportfolio.com/97a566cf1a5d4757f68eee88897b7b0d/911790c3-e7ea-4d20-8e80-0b6b7bb3e8e2_rw_600.jpg?h=f7d2f8cfcdbca4c0670a6b06a7ab65b6)
![](https://cdn.myportfolio.com/97a566cf1a5d4757f68eee88897b7b0d/7f3b756b-afaa-42b1-b140-1649b99cb8a9_rw_600.jpg?h=fd34b3326265ea04f89b83322f014d4c)
Out of home.
![](https://cdn.myportfolio.com/97a566cf1a5d4757f68eee88897b7b0d/7791f9b1-c366-4ed5-a444-86b504458eef_rw_1200.jpg?h=fba68ef1cb8ac03482b189e6183a230e)
![](https://cdn.myportfolio.com/97a566cf1a5d4757f68eee88897b7b0d/5db90980-f973-4dfe-8116-0f7ae260db69_rw_1200.jpg?h=dc3165908ecac64fa08d4c4e952be24f)
![](https://cdn.myportfolio.com/97a566cf1a5d4757f68eee88897b7b0d/f1a7e890-c12a-40ac-b2f4-3b5ce867e446_rw_1200.jpg?h=fa07f8ed3080b10a7f8a309563eae2d8)
![](https://cdn.myportfolio.com/97a566cf1a5d4757f68eee88897b7b0d/2d3a57ac-f9d5-40c1-aa22-3ef31ba79f07_rw_1200.jpg?h=764ed28203602e66a4890b641960d8d0)