The battle between Captain America and Iron Man is so huge, only a global campaign could set things right, with creative that brings the story to life in a truly innovative manner.
The film asks you to choose a side, so it was only natural the official site would too. Using a truly unique mobile-first technique, you navigate by rotating your phone. When your device is upright, the site is all about Team Cap. But when you flip it upside-down, you can explore Team Iron Man. Color palette, icons, and content all change depending on your phone’s orientation.